Magnus Berglund

Magnus Berglund

Accessibility Ambassador, Scandic Hotels, Sweden: Design for All in the hospitality industry


Magnus BERGLUND, SCANDIC Hotels, Accessibility Ambassador since 2003. Magnus has created a unique program for the 230 Scandic hotels in 8 countries which has put Scandic in the world leading position in the tourism sector for accessibility for guests.


SCANDIC is widely acknowledged as the world’s leading hotel chain as concerns access for all, with 230 hotels in 8 European countries. Putting the needs of all guests firmly in the centre of its business model, SCANDIC has built a programme around accessibility, which includes the buildings, fixtures, fittings, furniture and design; training of all its staff, menus, conferences and meetings, information and reservation services (and so on…) to ensure that guests with disabilities or other access requirements enjoy a pleasant and trouble-free stay. Scandic has received numerous awards and is getting attention in media worldwide (CNN, BBC World, UN).